GDPR Compliance

Data Protection & Marketing Preferences Policy

Global Expo Backdrops is committed to protecting customer information and maintaining transparency regarding how personal data is collected, processed, stored, and used. This policy outlines our data practices, marketing preferences, and customer rights.

Marketing Preferences & Advertising Controls

We may use customer information to display relevant advertisements through platforms such as Facebook, Instagram, and Google.
If you no longer wish to receive remarketing advertisements from us, you may request to be removed from our advertising audiences. To ensure successful removal, the request should be made from the same device and browser in which the advertisements are displayed.
If you experience any issues opting out, please contact our team at sales@globalexpobackdrops.com, and we will assist you.
Please note that advertising platform functionality remains subject to the respective terms and policies of the advertising providers.

Information We Collect

When you place an order, submit an inquiry, use our website, or communicate with us, we may collect information, including:

* Name
* Email address
* Telephone number
* Billing and shipping details
* Order information
* Payment-related information
* Communication history
* Website usage information

This information is collected only for legitimate business purposes related to providing our products and services.

How We Use Customer Information

The information collected through our website may be used to:

* Process and fulfill orders
* Coordinate shipping and delivery services
* Provide order confirmations and updates
* Respond to customer inquiries and support requests
* Manage custom print projects and artwork approvals
* Improve website functionality and customer experience
* Detect and prevent fraudulent transactions
* Send promotional communications and special offers
* Administer business operations and internal recordkeeping

Third-Party Service Providers

To operate our business efficiently, certain customer information may be shared with trusted service providers that deliver our services.

These providers may include:

* Shipping and courier companies responsible for order delivery
* Shopify for website and order management
* PayPal for payment processing
* Signifyd for fraud prevention and transaction verification
* Tawk for website chat communications

By using our website and services, you acknowledge that these third-party providers may process information in accordance with their own terms, privacy notices, and operating procedures.

Communication Records

To maintain service quality and accurately process customer requests, we may retain records of communications, including:

* Email correspondence
* Contact form submissions
* Live chat conversations
* Social media inquiries
* Telephone calls

Calls made to or from our business may be recorded for training, quality assurance, security, and customer service purposes.

Analytics, Cookies & Tracking Technologies

Our website utilizes cookies and similar technologies to enhance user experience and analyze website performance.

These technologies may be used for:

* Website analytics and reporting
* Visitor behavior analysis
* Advertising performance measurement
* Personalized advertising campaigns
* Remarketing activities across advertising networks

We currently use technologies including:

* Google Analytics
* Facebook Pixel
* Google Display Network remarketing tools

These tools may collect information regarding website interactions and browsing behavior.

Advertising & Promotional Communications

Customer information may be used to distribute marketing communications, promotional offers, product updates, and company announcements.
In certain cases, customer data may be uploaded to advertising platforms to create remarketing audiences and deliver relevant advertisements.
Global Expo Backdrops does not sell customer information to third parties.

Fraud Prevention Measures

To help protect customers and reduce fraudulent transactions, we may utilize fraud detection and verification services.
Information associated with an order may be reviewed by fraud prevention providers to validate the legitimacy of transactions and maintain payment security.

IP Address & Website Usage Data

When visitors access our website, certain technical information may be collected automatically, including IP addresses and browsing activity.
This information may be used to:
* Diagnose technical issues
* Maintain website security
* Analyze traffic trends
* Improve website performance
* Understand general visitor behavior

Data collected for these purposes is typically used in an aggregated form and is not intended to personally identify individual visitors.

Data Security & Storage

We implement industry-standard security measures designed to safeguard personal information from unauthorized access, misuse, disclosure, or alteration.
Our website uses Secure Sockets Layer (SSL) to encrypt sensitive information transmitted over the web.
While no online system can guarantee absolute security, we continuously work to maintain appropriate safeguards for customer data.

Record Retention

Customers may request the deletion of certain personal information where applicable.
However, Global Expo Backdrops may retain historical order information, transaction records, tax-related documentation, and communication records when necessary for legal, accounting, business, compliance, or operational purposes.

Managing Marketing Subscriptions

Customers who no longer wish to receive promotional emails may unsubscribe at any time by selecting the unsubscribe link included within our marketing emails.
Alternatively, unsubscribe requests may be submitted directly to:
sales@globalexpobackdrops.com.

Acceptance of This Policy

By accessing our website, submitting information, communicating with us, or purchasing products from Global Expo Backdrops, you acknowledge and agree to the collection, use, storage, and processing of information as described in this policy.
We may update this policy periodically to reflect operational, legal, or regulatory changes. Any revisions will be posted on this page.

Questions About Your Information

If you have questions regarding this policy, your personal information, or your communication preferences, please contact our team:

Email: sales@globalexpobackdrops.com